tech starter | CEDIA Expo



Starting with judging on Thursday of the show, the TechStarter judges walked the Innovation Alley section of the show floor to choose the five brands who demonstrated the most promise for a successful business model. After judging and deliberation concluded, the “TechStarter FIVE” were chosen. TechStarter FIVE winners were:

• Hero Labs (overall winner)

• SandTrap Audio

• Konnected

• Artio Lighting

• Caavo Inc.

“CEDIA Expo is Hero Labs’ introduction to the North American market and we are excited to debut our product in Denver,” says Krystian Zajac, founder and CEO, Hero Labs. “Exhibiting in Innovation Alley and being awarded the grand prize for TechStarter exceeded our expectations as a first-time exhibitor. We are thankful for the support from CEDIA Expo and their industry leaders.” The brands also convened on the CEDIA Expo Smart Stage for a panel discussion, moderated by Walt Zerbe, senior director of technology & standards, CEDIA, to discuss business models as well as how to stand out in a competitive new market.

A platform for the future leaders of tech. 

TechStarter is an all-new program at CEDIA Expo offering brands the opportunity to pitch their business models to industry VIPs, a panel of c-suite executives.

The VIPs will travel from booth to booth in Innovation Alley, hearing “Shark Tank” style pitches from brand spokespeople in an effort to identify the TechStarter FIVE – five brands that demonstrate a strong business approach and a vision for the future of their product or service.

The TechStarter FIVE will receive recognition in the form of media interviews, dedicated promotion from CEDIA Expo channels, in-booth signage, as well as an invitation to join the VIPs on the Smart Stage for a TechStarter Q&A panel, where one brand will be selected to win $2500 in seed money.

Read more about TechStarter here


Alex Capecelatro, CEO of

CEDIA Expo has been instrumental in launching my company,, and gaining exposure to the custom installation community. Our very first exhibit was inside the Expo’s Innovation Alley, a corridor highlighting promising new ventures. Just two years later we took home CEDIA’s Best New Product Award for Josh Micro, a hardware product we announced at the Expo. This show is a major highlight for us and we always look forward to unveiling our latest innovation.

Brent Wiseman, HDMI Staffing

We had just opened HDMI Staffing when we displayed in Innovation Alley at the 2017 CEDIA Expo, we literally didn’t know what to expect. In the end it far surpassed our expectations by providing immediate business at the show and immediately after. It was a major help in putting us on the map within the Integrator community.

Rick Martin, COO of Zappiti

CEDIA Expo exceeded my expectations in so many ways.  The personnel with Cedia and Shepard was an amazing experience and went out of their ways to ensure we had a great experience.  Thank you, CEDIA Expo staff! 


Tabatha O’Connor

Global President and CEO, CEDIA

Alex Capecelatro

Founder and CEO,

Hagai Feiner

Founder and CEO, Access Networks