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UID:158848-20260901T083000Z@cediaexpo.com
DTSTAMP:20260617T172233Z
DTSTART:20260901T083000Z
DTEND:20260901T093000Z
SUMMARY:The Power of Why
DESCRIPTION:In our industry the focus has always been on "what": what speakers\, what screens\, what control system\, what shades\, what projector\, what seats...what\, what\, what. Where did "why" get lost among all the what’s? In this interactive presentation\, we will communicate The Power of Why: how asking "why" creates a better\, more full comprehension of customer's expectations. It is a business strategy that conveys your focus is on the customer's vision rather than on your own inventory. Ultimately\, we show that this leads to better outcomes and long-term customer relationships.
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