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UID:158815-20260903T123000Z@cediaexpo.com
DTSTAMP:20260713T143131Z
DTSTART:20260903T123000Z
DTEND:20260903T140000Z
SUMMARY:Social Media Strategy for Integrators Who Hate Social Media 
DESCRIPTION:Most integrators got into this business to design and install exceptional systems — not to become content creators. This panel tackles the reality that a strong social media presence is no longer optional for high-end AV and home automation firms\, and delivers practical\, low-effort strategies that actually work for people who'd rather be in a rack room than on Instagram. Attendees will leave with a repeatable framework they can implement without hiring a marketing team or sacrificing billable hours.
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