Lighting and Shading as the New Integrator Frontier
Lighting and shading are quickly becoming one of the most powerful opportunities for integrators to expand their influence in residential projects. Together, these systems allow professionals to shape how a space feels and functions by balancing daylight, electric light, and automation to maintain consistent comfort and atmosphere throughout the day. This session will explore how leading firms are positioning lighting and shading as a unified design and technology discipline—coordinating fixtures, controls, and motorized shades to manage glare, preserve views, enhance aesthetics, and support daily routines. Attendees will also examine the business implications of this shift, including how integrators can enter projects earlier in the design process, collaborate more effectively with architects and designers, and build a profitable practice around solutions that go far beyond basic lighting control.
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