The AI Visibility Playbook: Staying Discoverable When Customers Search with AI
The custom integration industry is entering a new era of digital discovery. While referrals remain a primary source of project opportunities, today’s clients rarely contact a company without first researching them online. Increasingly, that research is happening through AI-powered tools such as ChatGPT, Gemini, and Perplexity, which summarize and recommend businesses before prospects ever visit a website.
For integration firms, this shift presents both risk and opportunity. Companies that fail to adapt their digital presence may find themselves absent from AI-generated recommendations, while businesses that understand how AI evaluates companies can significantly improve their visibility.
Drawing on insights from hundreds of integration firms across North America, Ron Callis will explore how AI-driven research is reshaping the customer discovery process. Attendees will learn how modern buyers evaluate integration companies online, what signals influence AI-generated recommendations, and how integrators can adapt their marketing strategies to remain visible in this evolving environment.
This session provides a practical framework for helping integration firms strengthen their digital authority and ensure their businesses continue to appear when prospective clients research technology partners.
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