Vertical Playbooks for Resimercial
As the lines between residential and commercial spaces continue to blur, many residential integrators are stepping confidently into the world of ""resimercial""—a growing market that includes everything from home offices turned hybrid workspaces to tech-enabled small businesses like boutique fitness studios, local restaurants, and small commercial offices.
In this session, you’ll explore the real-world crossover opportunities and challenges of expanding from residential into light commercial integration. We’ll discuss:
Outfitting home offices and small conference rooms with professional-grade solutions
Designing and deploying AV and automation systems in small bars, cafés, and retail environments
Key differences in code, product selection, and client expectations between resi and commercial
How to assess when to take on a project solo—and when to partner with a commercial integrator
Join us to learn from industry peers who’ve successfully made the leap and walk away with insights to help you grow into this hybrid market with confidence and strategy.
Speakers
Related Sessions
How I Built This – Integrator Edition: Lessons Learned from CEDIA Members Taking their Business from Dream to Reality
Building a successful integration firm rarely follows a straight line.…Building a successful integration firm rarely follows a straight line. What starts as a small operation, often driven by technical skill and a strong client instinct, quickly runs into the realities of pricing, staffing, scope control, and long-term …Building a successful integration firm rarely follows a straight line. What starts as a small operation, often driven by technical skill and a strong client instinct, quickly runs into the realities of pricing, staffing, scope control, and long-term sustainability. For many CEDIA members, that journey is shaped not just by experience in the field, but by access to shared standards, education, and a network of peers facing the same challenges. Hea…Building a successful integration firm rarely follows a straight line. What starts as a small operation, often driven by technical skill and a strong client instinct, quickly runs into the realities of pricing, staffing, scope control, and long-term sustainability. For many CEDIA members, that journey is shaped not just by experience in the field, but by access to shared standards, education, and a network of peers facing the same challenges. Hear from CEDIA members who embody the tenacity, creativity, and dedication required to grow a dream into a functioning, profitable business. This conversation centers on the moments that actually changed their trajectory. Early bets that paid off or didn’t, mistakes that forced a reset, and the shift from figuring it out alone to building with more structure and perspective. Expect honest reflections on what it takes to move from scrappy to sustainable. We’ll unpack: Decisions that set the foundation: pricing strategy, service mix, and when to narrow focusWhere outside perspective changed the game: learning faster through shared experience, not just trial and errorScaling without breaking the business: hiring, delegation, and maintaining quality as project volume growsLessons worth borrowing: missteps, recalibrations, and what they would approach differently todayShow MoreClick the title to see all detailsShow More
From the Smart Home to the Intelligent Home
Voice assistants and smart lighting still define smart homes for many.…Voice assistants and smart lighting still define smart homes for many. But more consumers are looking for cost control, comfort, and convenience without compromise. Behind the scenes, providers are pushing for greater electrification and digitization…Voice assistants and smart lighting still define smart homes for many. But more consumers are looking for cost control, comfort, and convenience without compromise. Behind the scenes, providers are pushing for greater electrification and digitization—what’s coming next for consumers is a software-defined intelligent home. Scott can break down: What consumers want now—and the upgrades they want next Why planning ahead for interoperable ecosystems …Voice assistants and smart lighting still define smart homes for many. But more consumers are looking for cost control, comfort, and convenience without compromise. Behind the scenes, providers are pushing for greater electrification and digitization—what’s coming next for consumers is a software-defined intelligent home. Scott can break down: What consumers want now—and the upgrades they want next Why planning ahead for interoperable ecosystems could boost sales How to capitalize on the intelligent home transition, including planning for greater Home Energy Management Systems (HEMS) adoption How AI and software will define the intelligent home that optimizes every room in one go Using Schneider Electric’s consumer research, Scott will explain how intelligent systems balance saving energy, saving on costs, and keeping homes comfortable with real, measurable results. He’ll show why intelligent homes are the future of sustainable living and how attendees can capitalize on this transition.Show MoreClick the title to see all detailsShow More
The Power of Why
In our industry the focus has always been on "what": what speakers, wh…In our industry the focus has always been on "what": what speakers, what screens, what control system, what shades, what projector, what seats...what, what, what. Where did "why" get lost among all the what’s? In this interactive presentation, we wil…In our industry the focus has always been on "what": what speakers, what screens, what control system, what shades, what projector, what seats...what, what, what. Where did "why" get lost among all the what’s? In this interactive presentation, we will communicate The Power of Why: how asking "why" creates a better, more full comprehension of customer's expectations. It is a business strategy that conveys your focus is on the customer's vision rat…In our industry the focus has always been on "what": what speakers, what screens, what control system, what shades, what projector, what seats...what, what, what. Where did "why" get lost among all the what’s? In this interactive presentation, we will communicate The Power of Why: how asking "why" creates a better, more full comprehension of customer's expectations. It is a business strategy that conveys your focus is on the customer's vision rather than on your own inventory. Ultimately, we show that this leads to better outcomes and long-term customer relationships.Show MoreClick the title to see all detailsShow More
