Dennis Erskine
CEOErskine Group IncAfter a technology career in organizations including ITT, EDS, Bell Canada Enterprises, and Holiday Inns Worldwide, I was introduced to this industry at CEDIA's first Expo in Atlanta, GA. Since 1997 I have been fortunate to serve CEDIA in SME, instructor, certification, and board capacities. Over the intervening years, I have focused on private cinemas.
The Power of Why
In our industry the focus has always been on "what": what speakers, what screens, what control system, what shades, what projector, what seats...what,…In our industry the focus has always been on "what": what speakers, what screens, what control system, what shades, what projector, what seats...what, what, what. Where did "why" get lost among all the what’s? In this interactive presentation, we wil…In our industry the focus has always been on "what": what speakers, what screens, what control system, what shades, what projector, what seats...what, what, what. Where did "why" get lost among all the what’s? In this interactive presentation, we will communicate The Power of Why: how asking "why" creates a better, more full comprehension of customer's expectations. It is a business strategy that conveys your focus is on the customer's vision rat…In our industry the focus has always been on "what": what speakers, what screens, what control system, what shades, what projector, what seats...what, what, what. Where did "why" get lost among all the what’s? In this interactive presentation, we will communicate The Power of Why: how asking "why" creates a better, more full comprehension of customer's expectations. It is a business strategy that conveys your focus is on the customer's vision rather than on your own inventory. Ultimately, we show that this leads to better outcomes and long-term customer relationships.Show MoreClick the title to see all detailsShow More
