James Hathaway
CEO & Lead DesignerInnovative Audio Video DesignsAs a luxury technology design professional, I believe every space deserves to be comfortable, look intentional, and operate effortlessly- regardless of budget.
With nearly 20 years of experience between big box retail to ultra-luxury integration, I have operated in nearly every level throughout our industry.
Since joining Innovative AVD, I helped our company quadruple in revenue in just 2 short years- growing from $850,000 to 3.2m- while delivering a $2m residential project in under 8 months from start to finish.
I am spearheading a transition to focus on two sides of our business- production (direct to builder/base packages/alarm), and premium (design/build, architect/interior designer).
I am hungry for knowledge, curious about new topics, and eager to capitalize on emerging categories.
How To Work with and Provide Value to Interior Design Partners
Let's face it- Interior designers hold a tremendous influence on luxury design projects. Wouldn't it be nice to have them on our side? In this session…Let's face it- Interior designers hold a tremendous influence on luxury design projects. Wouldn't it be nice to have them on our side? In this session, we will review ways of effectively winning over luxury designers, how to speak their language, and…Let's face it- Interior designers hold a tremendous influence on luxury design projects. Wouldn't it be nice to have them on our side? In this session, we will review ways of effectively winning over luxury designers, how to speak their language, and how to keep them calling you first for future work. We will discuss the typical pain points, how to help avoid them, and how to establish yourself as an essential resource for them and their luxury c…Let's face it- Interior designers hold a tremendous influence on luxury design projects. Wouldn't it be nice to have them on our side? In this session, we will review ways of effectively winning over luxury designers, how to speak their language, and how to keep them calling you first for future work. We will discuss the typical pain points, how to help avoid them, and how to establish yourself as an essential resource for them and their luxury clientele. We will review examples of effective documentation, how to distill technical documents down to "Need To Know" forms they understand. We will review the selections process, how to disarm resistance early in the conversation, and how to help each other deliver spectacular projects. We will discuss fair referral compensation packages, when to discuss it during the project life cycle, and when to pay it.Show MoreClick the title to see all detailsShow More
