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SEPTEMBER 1-4, 2026 • DENVER, CO

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Matt Singer

Matt Singer

Lutron Electronics Co., Inc.
Thu Sep 034:00 PM – 5:00 PM108

Sell the Dream: Storytelling Strategies That Win Luxury Projects

Technical expertise is essential, but stories help clients envision what's possible. Learn how to communicate the value of design, technology, and lif…Technical expertise is essential, but stories help clients envision what's possible. Learn how to communicate the value of design, technology, and lifestyle through storytelling techniques that resonate with homeowners, architects, designers, and bui…Technical expertise is essential, but stories help clients envision what's possible. Learn how to communicate the value of design, technology, and lifestyle through storytelling techniques that resonate with homeowners, architects, designers, and builders. Discover ways to translate technical capabilities into meaningful experiences and stronger project conversations. Audience: Open to all Lutron accounts.Technical expertise is essential, but stories help clients envision what's possible. Learn how to communicate the value of design, technology, and lifestyle through storytelling techniques that resonate with homeowners, architects, designers, and builders. Discover ways to translate technical capabilities into meaningful experiences and stronger project conversations. Audience: Open to all Lutron accounts.Show MoreClick the title to see all details
MPT Business OwnerSession Track
Kyle Yamamoto
Kyle YamamotoLutron Electronics Co., Inc.
Matt Singer
Matt SingerLutron Electronics Co., Inc.
Wed Sep 022:30 PM – 3:30 PM108

Sell the Dream: Storytelling Strategies That Win Luxury Projects

Technical expertise is essential, but stories help clients envision what's possible. Learn how to communicate the value of design, technology, and lif…Technical expertise is essential, but stories help clients envision what's possible. Learn how to communicate the value of design, technology, and lifestyle through storytelling techniques that resonate with homeowners, architects, designers, and bui…Technical expertise is essential, but stories help clients envision what's possible. Learn how to communicate the value of design, technology, and lifestyle through storytelling techniques that resonate with homeowners, architects, designers, and builders. Discover ways to translate technical capabilities into meaningful experiences and stronger project conversations. Audience: Open to all Lutron accounts.Technical expertise is essential, but stories help clients envision what's possible. Learn how to communicate the value of design, technology, and lifestyle through storytelling techniques that resonate with homeowners, architects, designers, and builders. Discover ways to translate technical capabilities into meaningful experiences and stronger project conversations. Audience: Open to all Lutron accounts.Show MoreClick the title to see all details
MPT Business OwnerSession Track
Kyle Yamamoto
Kyle YamamotoLutron Electronics Co., Inc.
Matt Singer
Matt SingerLutron Electronics Co., Inc.
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