Thu Sep 03•4:00 PM – 5:00 PM•108

Sell the Dream: Storytelling Strategies That Win Luxury Projects

MPT Business Owner

Technical expertise is essential, but stories help clients envision what's possible. Learn how to communicate the value of design, technology, and lifestyle through storytelling techniques that resonate with homeowners, architects, designers, and builders. Discover ways to translate technical capabilities into meaningful experiences and stronger project conversations.

Audience: Open to all Lutron accounts.

Speakers

Kyle YamamotoLutron Electronics Co., Inc.

Matt SingerLutron Electronics Co., Inc.

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