LUTRON: Sell the Dream: Storytelling Strategies That Win Luxury Projects
Technical expertise is essential, but stories help clients envision what's possible. Learn how to communicate the value of design, technology, and lifestyle through storytelling techniques that resonate with homeowners, architects, designers, and builders. Discover ways to translate technical capabilities into meaningful experiences and stronger project conversations.
Audience: Open to all Lutron accounts.
Speakers
Related Sessions
LUTRON: Turn Upgrades into Revenue: Winning with HomeWorks Modernization
LUTRON: First Look: Lutron’s Newest Intelligent Lighting Solutions
Be among the first to explore Lutron's latest Intelligent Lighting inn
…Be among the first to explore Lutron's latest Intelligent Lighting innovations. Discover new capabilities across the lighting portfolio and learn how they integrate seamlessly with HomeWorks QSX and RadioRA 3 systems. Hear from Lutron's lighting expe
…Be among the first to explore Lutron's latest Intelligent Lighting innovations. Discover new capabilities across the lighting portfolio and learn how they integrate seamlessly with HomeWorks QSX and RadioRA 3 systems. Hear from Lutron's lighting experts and experience live product demonstrations.
Audience: HomeWorks and RadioRA 3 accounts only.
Be among the first to explore Lutron's latest Intelligent Lighting innovations. Discover new capabilities across the lighting portfolio and learn how they integrate seamlessly with HomeWorks QSX and RadioRA 3 systems. Hear from Lutron's lighting experts and experience live product demonstrations.
Audience: HomeWorks and RadioRA 3 accounts only.
Show MoreClick the title to see all details
SAMSUNG: Samsung CI Unlocked the 4 P’s: Mastering Partnerships, Placement, Performance and Profitability with Samsung TV
Come join us for a review of all that makes Samsung the #1 installed T
…Come join us for a review of all that makes Samsung the #1 installed TV brand in the CI space. We will walk you through how to identify which Samsung TV makes maximizes your value to your clients needs. How to get the most out of your Samsung Program
…Come join us for a review of all that makes Samsung the #1 installed TV brand in the CI space. We will walk you through how to identify which Samsung TV makes maximizes your value to your clients needs. How to get the most out of your Samsung Programming and drive great profit for your company. Where to find and how to use all of the programs we have built to help you simplify what gets spec'd, where to get it, and how to best service any future
…Come join us for a review of all that makes Samsung the #1 installed TV brand in the CI space. We will walk you through how to identify which Samsung TV makes maximizes your value to your clients needs. How to get the most out of your Samsung Programming and drive great profit for your company. Where to find and how to use all of the programs we have built to help you simplify what gets spec'd, where to get it, and how to best service any future issues. We boil it all down to a simple to use and understand set of tools to help you run a clean, profitable and fun A/V install business in 2026. Come see us, you won't regret it.
Show MoreClick the title to see all detailsShow More