Focused on extending its position
as the leader in invisible speakers, the company successfully established its
own full-service distribution infrastructure in North America following a
seamless transition from Triad / Control4.
Unveiled
at Expo will be the next generation Mobius (i-Series) sound panels featuring
the new Excelsior exciter which brings improvements in mid-range and high
frequency performance. Also new is the EDGE i-Series which marks advancements in
both performance and dry-wall installation.
Huntingdon,
UK – September 5,
2019
– This year Amina Technologies, “The Original
Invisible Speaker Company”, celebrates 20-years as an innovator and
manufacturer. Amina is deepening its commitment to North America, again managing
its own distribution and tapping CEDIA Expo (booth #2148) to demonstrate its new
Mobius-i and EDGE-i Series which improve sound and installation processes.
Amina specializes in invisible loudspeaker technologies that once installed in
the wall or ceiling and finished with a skim coat, wallpaper or veneer become completely
naked to the eye. The culmination of two decades of research and development,
Amina’s sound panels are sophisticated and unique, comprised of aluminium honeycomb
or composite soundboards with integrated exciters (transducers) that come
together to radiate detailed and full-bodied sound, making them ideal for even demanding
stereo, distributed audio and home theater applications. Amina has a strong international
network of integrators in the CEDIA channel that continuously turn to the
company’s solutions for a wide variety of décor-driven settings from luxury apartments/condos
to the most opulent showcase homes.
Founded
in 1999 by Managing Director Richard Newlove, Amina entered the North American
market in 2004. Two years later, Keith
Vanderkley, who operates as Worldwide VP of Engineering Technologies and VP of
Sales for the Americas, joined the company. With an extensive pro audio and
engineering resume, he is recognized as one of the foremost experts on
invisible loudspeaker technologies in North America.
In
2009 Triad Speakers brought to market an invisible speaker line manufactured by
Amina and in 2013 became the exclusive distributor for the Amina brand in North
America. In 2017 Triad was acquired by Control4, continuing Amina’s
distribution. Earlier
this year, following a seamless transition from Control4, Amina began managing
its own distribution in North America. The company set up Amina America, putting
in place infrastructure, inventory, fulfilment and customer support from within
a facility in Fort Lauderdale, Florida and appointing an independent manufacturer
sales representative network.
“We
felt that this new approach, with a deeper direct presence, was the best way for
Amina to effectively serve and grow the North American business,” said Mr. Vanderkley.
“Our focus is to develop and maintain partnerships with dealers as we fully
recognize and value the skillsets they bring to the table. As our installation
partners they are an integral part of our final product’s performance, and by
listening to their experiences, they become active participants in our product development.”
Amina offers twelve invisible sound solutions across its Mobius-i, EDGE-i, iQ
Developer, Lifestyle (70 volt) and ALF (low frequency enhancer) series. Also available are high pass filters
(limiters) and backboxes. All the products are
engineered and hand-built by Amina at its Huntingdon, UK (Great Britain)
workshop.
Displaying
on its own at CEDIA Expo for the first time in 6-years, Amina has designed an innovative
exhibit (#2148) that will enable dealers for the first time to listen to its Mobius
i- and EDGE i-series in a covered and somewhat sound-isolated setting. Mr.
Vanderkley will be joined by Mr. Newlove, granting dealers the ability to spend
quality time with these experts to discuss the advantages of the Amina products
and installation techniques.
Introducing Mobius-i and EDGE-i SeriesMobius i-Series: Sound Panels Designed for Plaster or Special Custom Finishes
On the market since 2016, Amina’s
flagship Mobius Series provides the greatest flexibility for interior design
integration / installation of any invisible speaker. The sound panels are
engineered to work behind a range of covering materials such as wet plaster
skim (2mm), stucco, wood, leather, natural or man-made veneers
and laminates. Incorporated are Amina’s OptiDampingTM,
OptiDriveTM and Reduced-Resonance Exciter technologies, delivering
incredible high frequency performance across the entire spectrum of listening
positions.
At Expo, Amina will unveil its newest version
called Mobius-i, which improves
upon the popular series by implementation of the second-generation Excelsior class
high frequency driver integrated into honeycomb
aluminum soundboards. This delivers a significant 6dB boost in mid-range
sensitivity, an extended lower frequency and increased smoothness and extension
in the high frequencies to above 30KHz. Two models are available,
the mid-priced Mobius5i at $1,100 US MSRP per speaker and Mobius7i
$1,600 MSRP US per speaker.
EDGE i-Series: Sound Panels Designed for Easy Drywall Installs
with Paint or Thin Veneer Finishes
In response to dealer requests, the EDGE i-Series represents a
completely new approach for drywall application. The speaker panel gets
installed by replacing a small section of plasterboard / drywall, attached only
to the wall, not the studwork, therefore no special framing is required. Once filled,
taped, feathered and painted, it becomes fully invisible. It can also be
installed as a post-plaster retrofit product.
The EDGE-i speakers utilize a proprietary composite sound panel that
allows for easy drywall installation with superior sound quality. Incorporated are
Amina’s OptiDampingTM, OptiDriveTM and Reduced-Resonance
Exciter technologies plus the company’s
new ToneRelief TM Technology. All come together to deliver smooth low frequency extension with increased power
handling and a ground-breaking sensitivity of 90dB @ 1 Watt/1 Meter including
finish. The result is dynamic, engaging listening experiences unimagined from
simple installation products. Three models are available,
the EDGE3i ($600), EDGE5i ($1,000) and EDGE7i ($1,500).
(Pricing depicted is MSRP per speaker, in US dollars.)
All
the Mobius-i and EDGE-i series sound panels are shipping now. For information
on how to purchase in North America call Amina America at 866.462.6462. Media Contacts: Muto Communications, Paul Muto [email protected], +1.631.849.4301 and Paul Fredrickson, [email protected],
+1.781.308.2301
About Amina Technologies
UK-based invisible
speaker design and manufacturer Amina Technologies has built a solid reputation
for the design and manufacture of high-performance panel-based loudspeaker
technology rendered completely invisible in application by decorating
over. The product is used world-wide in
the very best residential, marine and commercial properties. Whilst the company has been developing its
‘invisible speakers’ for over 20-years, the category is now widely recognized
as having real significance in the future of smart homes, where aesthetics is
just as important as technology. www.aminatechnologies.com Click on any
of these active links to check out our pages on Facebook, Twitter, Instagram and YouTube
Amina Technologies
Ltd, Cirrus House, Glebe Road, Huntingdon, Cambs, UK, PE29
7DL. Telephone 00 44 1480 354390
