Alpharetta, GA – February 1, 2018 – CEDIA Expo, the leading event in the connected technology industry, owned by Emerald Expositions, has named Lancaster, PA-based marketing communications agency, White Good, as its agency of record.
“CEDIA Expo is the leader in custom home technology integration, looking to bring integrators, designers, and builders together with manufacturers, distributors, and the leaders in smart tech who together create the connected home that’s transforming the way we live our lives,” said Sherry Qualls, president, White Good. “With our track record of bringing valuable content to life in a show environment, our team is ready to help CEDIA Expo create an amazing attendee experience in 2018.”
White Good will handle strategic marketing communications for CEDIA Expo. The agency will look to elevate the critical role that integrators play in the design and building industry and further elevate CEDIA Expo among and beyond its core audience by linking it with the design and construction industry to drive attendance and awareness for the show year-round.
“We are thrilled to welcome White Good to the CEDIA Expo marketing team,” said Brian Pagel, senior vice president, Emerald Expositions. “The agency’s long history as a communications leader in the residential design and building products space, as well as their strategic and executional tradeshow marketing experience, makes them the ideal partner for us as we look to grow the CEDIA Expo brand.”
CEDIA Expo is the leading annual exhibition for the custom integrator industry, bringing together more than 20,000 home technology professionals and over 500 exhibitors. CEDIA Expo 2018 takes place September 4-8 in San Diego, California. More information is at cediaexpo.com.
About White Good
A member of the American Association of Advertising Agencies, White Good is a fully integrated marketing communication agency dedicated solely to building the brands of manufacturers and marketers of furnishings, decorative finishes and building products for the residential and commercial market segments. For more information, visit www.whitegood.com.
About CEDIA Expo
CEDIA Expo is the event that’s making smart homes genius. More than 20,000 home technology professionals and over 500 exhibitors convene each year for the leading event in connected technology. CEDIA Expo is the place for system integrators to see new products and breakthrough innovations first and access targeted training in technology integration. CEDIA Expo 2018 takes place September 4-8 at the San Diego Convention Center, San Diego, California.
CEDIA Expo is owned and operated by Emerald Expositions, the largest operator of business-to-business trade shows in the United States, with most of our shows dating back several decades. We currently operate more than 50 trade shows, including 31 of the top 250 trade shows in the country as ranked by TSNN, as well as numerous other events. Our events connect over 500,000 global attendees and exhibitors and occupy more than 6.9 million NSF of exhibition space. We have been recognized with many awards and accolades that reflect our industry leadership as well as the importance of our shows to the exhibitors and attendees we serve.
For more information on CEDIA Expo, visit www.cediaexpo.com