IMCCA Brings Work From Home Insights and Subject Matter Experts to CEDIA Expo Programming | CEDIA Expo

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IMCCA Brings Work From Home Insights and Subject Matter Experts to CEDIA Expo Programming

Jul 20, 2021

IMCCA (Interactive Multimedia & Collaborative Communications Alliance) Brings Work From Home Insights and Subject Matter Experts to CEDIA Expo Programming
Introduces Unified Communications and Collaborative Conferencing Topics For The New Hybrid Working Era

(Alpharetta, GA) July 19, 2021 – CEDIA Expo, the leading event for the residential systems integration industry welcomes IMCCA (Interactive Multimedia & Collaborative Communications Alliance), as a strategic programming partner for CEDIA Expo, September 1-3, 2021 in Indianapolis, IN. The IMCCA will bring insights and subject matter experts to a variety of CEDIA Expo 2021 activations on the CEDIA Expo Smart Stage and Innovation Hub. Additionally, IMCCA will host unified communications and collaborative conferencing technology demonstrations of home office communications solutions on the show floor.

“We are excited to see the high participation from prestigious technology brands such as Crestron, Poly, Cisco, Zoom and Jabra,” Carol Zelkin, Executive Director of the IMCCA shared. “We are proud to help bring this knowledge base to residential integrators. These high-value names reinforce that the working from home segment is here to stay and help to provide a bigger focus on resimercial and the future of home offices and workstation topics.”

Smart Stage Session

The World of Hybrid Collaboration Post-Pandemic

Wednesday, September 1, 2021 2:00pm – 3:00pm

Moderator: Gary Sorrentino, IMCCA Board Member and Zoom’s Deputy CIO

Panelists: Jay McArdle, Poly; John Yohanna, Crestron; Catelyn Orsini, Cisco; and Aurangzeb Khan, Jabra

The IMCCA is slated to kick-off the topic with “The World of Hybrid Collaboration Post-Pandemic” on the Smart Stage. The communications/collaboration space was an area of exponential growth in the past 15 months due to the shift to WFH, as well as due to other required adjustments mandated as a result of the pandemic. The current state of collaboration for the workplace, school and healthcare facility has been permanently changed. Experts from this industry will discuss these changes at a high-level and point out significant shifts in technology and culture that will require integrators to adjust their designs and approach to adapt.

Innovation Hub Discussions – WFH and Resimercial

Additional topics lead by IMCCA will take place on the Innovation Hub stage and be centered on the exponentially growing Work from Home (WFH) segment and “resimercial” technology needs and opportunities.

Home Office Design Post COVID19

Wednesday, September 1, 2021 10:15am – 10:45am

Moderator: David Danto, IMCCA

Panelists: Jay McArdle, Poly and Michelle Guys, Crestron

How should employee home offices be set-up? What are the considerations for space, environment, and technology? This session will explore the things to consider when setting up an optimized home office for the future and share the difference between a jumble of components and an enterprise grade, well designed system.

The Home Studio – When It is More Than Just Videoconferencing

Wednesday, September 1, 2021 3:15pm – 3:45pm

Moderator: Tim Albright, AVNation

Panelist: Gary Sorrentino, Zoom and Chris Neto, Starin

Participating on a simple videoconference from home is adequate for most, but some have realized many technologies can also be used to create complex webcasts and presentations from home as well. This session will explore the nuances and considerations needed to be a solid at-home content creator.

Can You Hear Me Now? – The ‘One Size Doesn’t Fit All’ of Home Office Audio

Thursday, September 2, 2021 11:30am – 12:00pm

Moderator: Chris Neto, Starin

Panelist: Tom Mills, Poly and Catelyn Orsini, Cisco

What are the differences between the various headsets, microphones, and speaker-puck devices that can be used when not attending a meeting in person? Where do AI noise cancellation features come into play? This session will explore the options and explain the differences in easy-to-understand plusses and minuses.

One Ecosystem – Creating A Home Office for The Advanced Enterprise

Thursday, September 2, 2021 2:30pm – 3:00pm

Moderator: David Danto, IMCCA

Panelist: Alex Peras, Crestron and Catelyn Orsini, Cisco

Some companies have already established complex collaboration ecosystems for their employees. In those cases, the home office cannot simply be optimized for the needs of the user, but instead must be optimized to be compatible with the enterprise tools. This session will explore how to both set-up an enterprise that can manage and monitor campus and home endpoints, and how to design and install the home endpoints in such a scenario.

I Can See Clearly Now – Selecting A Home Office Camera

Friday, September 3, 2021 11:30am – 12:00pm

Moderator: David Danto, IMCCA

Panelists: Aurangzeb Khan, Jabra and Bob Knauf, Poly

Not all cameras are created equal. Is a smart-device or laptop embedded camera “good enough” for you? Is 4K a necessity, or should you just use your DSLR (digital single lens reflex camera)? This session will detail the differences in available home camera technology and explain where and when each might be the most appropriate choice.

Preventing Home Office Burnout and/or Video Fatigue

Friday, September 3, 2021 1:30pm – 2:00pm

Moderator: Tim Albright, AVNation

We’ve learned some easy do’s and dont’s to avoid burning out when working from home. This session will detail the steps one can take in the technology set-up and the operational practices to avoid fatigue.

“I am excited to hear these senior thought leaders from prestigious brands talk about what happened this past year, and what the future looks like… how hybrid working and work from home will reshape and restructure these enterprises.” David Danto, IMCCA’s Director of Emerging Technology and Innovation Hub moderator shares. “We’re expecting some really great, expert dialog on the Smart Stage and Innovation Hub this September.”

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About CEDIA Expo
CEDIA Expo, owned by Emerald Expositions, is THE platform where residential technology integrators, designers and construction professions connect, learn, and engage. CEDIA Expo brings together thousands of home tech pros and over 300 exhibitors to the leading event in smart home technology. CEDIA Expo 2021 will take place September 1-3 at the Indiana Convention Center in Indianapolis, IN. For more information, please visit

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Emerald is a leader in building dynamic, market-driven business-to-business platforms that integrate live events with a broad array of industry insights, digital tools, and data-focused solutions to create uniquely rich experiences. As true partners, we at Emerald strive to build our customers’ businesses by creating opportunities that inspire, amaze, and deliver breakthrough results. With over 140 events each year, our teams are creators and connectors who are thoroughly immersed in the industries we serve and committed to supporting the communities in which we operate. For more information, please visit


IMCCA, a non-profit association, is a leading voice of the unified communications and collaboration industry representing technology manufacturers, suppliers and end-users. IMCCA produces content programs, industry events, webinars and white papers addressing today’s voice, video and data communications and collaboration applications and solutions. For more information, please visit

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