Carley Knobloch

Most integrators got into this business to design and install exceptional systems — not to become content creators. This panel tackles the reality that a strong social media presence is no longer optional for high-end AV and home automation firms, and delivers practical, low-effort strategies that actually work for people who'd rather be in a rack room than on Instagram. Attendees will leave with a repeatable framework they can implement without hiring a marketing team or sacrificing billable hours.

  Older homes have character, history, and charm — but they weren't built with smart lighting, whole-home audio, or high-speed networking in mind. This panel explores the unique challenges and creative solutions that come with retrofitting legacy properties for modern technology, from working within existing architecture and avoiding costly structural changes to setting realistic client expectations and pricing retrofit projects profitably. Whether it's a mid-century modern in the hills or a historic estate, integrators who master the retrofit will never run out of work.