For Immediate Release
2022 CEDIA Expo, September 29 – October 1
Kay Bailey Hutchison Convention Center, Sound Room SR2
Seymour-Screen Excellence, ASCENDO, StormAudio and RowOne Entertainment Seating Partner for 9.4.6 Home Theater Demo at 2022 CEDIA Expo
Plus Special PRESS-ONLY Demonstration Friday, September 30, 8-9 AM, Sound Room SR2
Dallas, TX (CEDIA 2022) – September 15, 2022 – With a history of award-winning CEDIA Expo home theater demos, this year Seymour-Screen Excellence raises the bar even higher with demo partners ASCENDO, StormAudio, and RowOne Entertainment Seating (Sound Room SR2, Dallas, TX Convention Center).
Taking centerstage in Cinemascope at 12 feet wide is Seymour-Screen Excellence’s flagship Enlightor-Neo 4K immersive film screen surface. This specialized random knit acoustically transparent 1.0 gain HDR screen surface will be framed by the brand’s Reference Fixed Series and luxurious Infinite Black™ Velvet borders. Lighting up the screen at 9,000 ANSI lumens will be a Barco Residential Njord Cinemascope 5K 3-Chip DLP projector and high-performance TLD+ short throw lens along with a madVR Envy Extreme video processor.
ASCENDO will provide the loudspeaker system. The brand’s Time-coherent Coax One-Point-Source loudspeakers will be utilized for all 15 (ear and height level) channels of this 9.4.6 channel demo. This includes the CCRM12 MKII active LCRs; CCM10-P passive surrounds; a combination of CCM6-P and Passive Wedge monitors for heights with four active SMSG21 21-inch sealed subs anchoring the bass. The company’s massive 50-inch SMSG50 infrasonic sub will be on display outside the Sound Room.
At the heart of the audio system is French manufacturer StormAudio’s new ISP Elite 24 Analog MK3 Immersive Audio Processor — a 2022 CEDIA Expo Best New Hardware Product Finalist — which offers up to 24 channels of decoding and upmixing of Dolby Atmos, DTS:X Pro, Auro-3D, and IMAX Enhanced. Additionally, StormAudio’s Class-D (200-wpc @8 ohms) PA 8 Ultra and PA 16 MK3 amplifiers (8- and 16-channel respectively) are being tapped to drive the ASCENDO side, rear, and top channel speakers.
The Sound Room will feature two of RowOne Entertainment Seating’s premium chair styles. This includes the popular Revolution model and new Cortés – unique for its technological and stylistic innovations. Configured in two straight rows of four, with their supple yet lush recline and power headrests, and features such as dimmable base rail / cupholder lighting, the RowOne recliners guarantee to make the experience complete.
This summer the partners collaborated to pre-engineer the room. Onsite audio tuning will be conducted by top acoustics calibrator / HAA instructor Adam Pelz of Bespoke Cinemas and ASCENDO partner and R&D/sales/marketing director Geoffrey Heinzel. Fine tuning of video is managed by Seymour-Screen Excellence Managing Director Chris Seymour and Barco.
“With this year’s demo, we’ve assembled an exemplary cast of players,” says Chris Seymour. “To preserve the true cinematic experience, we are limited to the seats provided, so first come, first served. Don’t miss it!”
PRESS-ONLY Demonstration September 30, 8-9 AM, SoundRoom SR2
Following the exciting 9.4.6 demonstration, representatives of Seymour-Screen Excellence, ASCENDO, StormAudio and RowOne will be on hand for a Q&A session.
Seymour-Screen Excellence and RowOne: Paul Muto at email@example.com / 516.662.5374.
ASCENDO: Jim Noyd at firstname.lastname@example.org / 310.951.3768.
StormAudio: Tricia Spears at email@example.com / 951.203.4945.
About Seymour-Screen Excellence
Founded in 2010 as a joint venture by US-based Seymour AV (Chris Seymour) and UK-based Screen Excellence (Patrice Congard), Seymour-Screen Excellence combines the leadership and innovation of their acoustically transparent projection screen materials for high-end custom installers in North America. The company’s state-of-the-art screens provide flawless picture quality and acoustic transparency, superior to traditional perforated screens or other less exacting woven screen materials. Manufacturing takes place at the company’s factory / headquarters in Ames, Iowa. Seymour-Screen Excellence can be reached at 515.450.5694 and 515.268.3369. The company’s website is: www.seymourscreenexcellence.com. Follow Seymour-Screen Excellence on Twitter @SeymourScreenEx and Facebook: https://www.facebook.com/SeymourScreenExcellence/
ASCENDO was founded in 1999 by the three music enthusiasts. ASCENDO GmbH matured into a technology company, focused on the development of DSP, audio networking technology and audio measurement systems. It is this unique musical heritage and combination of traits that led to the founding of ASCENDO IMMERSIVE AUDIO GmbH (AIA) by bringing in Geoffrey Heinzel. Decades of research into the sound perception of the human hearing led them to the conclusion that concentric speakers are ideal for immersive audio reproduction. In modern movies where LFE bass can extend down to 3Hz, the second most important speakers are woofers and subwoofers which reproduce tight infrasonic bass. To learn more about ASCENDO’s active and passive speakers, amplifiers and subwoofers, please visit them at http://www.aia-cinema.com/ or contact U.S. importer Todd Sutherland firstname.lastname@example.org
StormAudio delivers superior audio electronics that support all existing and future leading sound formats, such as Auro-3D®, Dolby Atmos® and DTS:X™. Designed for the most demanding customers, the products offer “best-in-class” performance, versatility, extreme reliability and the most advanced market features. The brand’s products are available through a specialized distributor network worldwide, with a focus on customer service and technical support. www.stormaudio.com
About RowOne Entertainment Seating
Based near Ann Arbor, Michigan, under the leadership and ownership of CEO Todd Girdis, RowOne offers a unique line of home entertainment and theater seating. The company’s products represent tremendous performance-to-value ratios based upon style, build-quality, feature sets, affordable pricing and 2-4 business day delivery to any dealer in the Continental US. In 2018, RowOne was cited a top 5 home theater seating company by CEPro Magazine CEPro 100 dealers. RowOne’s products are available for sale by authorized dealers. For information on how to become a dealer partner, please contact RowOne via email at email@example.com or call 734.395.3534. www.rowoneht.com