Nominated for a 2019 CEDIA Best New Product Award, Seymour-Screen
Excellence’s Adjustable Ratio Theater (ART) is a reference grade, luxury
acoustically transparent motorized masking system that at its largest inclusive
of masking spans an astounding 20-feet tall and 30-feet wide with 350-inches of
viewable image width and 120-inches of masking when closed down to 4:3.
Available with either 2- or 4-way masking, the system
is built on-the-wall rather than the traditional method of assembling, lifting
and hanging, making for easier installation and such vast sizes. It will be
demonstrated during CEDIA Expo at Seymour-Screen Excellence’s booth, Sound Room
Ames, IA – August 1, 2019 – This year Chris Seymour, managing director of
made-in-the-USA brand Seymour-Screen
Excellence has done it again, having engineered another truly innovative
film screen solution assured to bring home cinemas to new heights – in this
case, commercial heights.
Since coming to market in 2010,
Seymour-Screen Excellence has earned the reputation of the finest custom-built
film screen manufacturer in the CEDIA channel. The company’s True Aspect
Masking systems (TAM) and proprietary Enlightor Neo woven fabric acoustically
transparent film screen surfaces have graced the finest private screening rooms
and home theaters in North America including those of Hollywood celebrities, TV
network executives, recording stars and more. In addition, the Enlightor
acoustically transparent surfaces — for their purity in audio and video
performance — are the darling of post-production studios, mix facilities,
leading ISF calibrators and home cinema acousticians.
Excellence’s A.T. film screens celebrate the best cinema practice of placing
the center channel dialogue speaker and left and right mains behind the film
screen. This delivers dialogue and action at the film screen as intended by
directors. To accommodate the different video formats, the systems are
available with either 2-way (left/right side or top/bottom panels) or 4-way
independent masking panels. The systems are compatible with all home automation
/ control systems with aspect ratio control achieved at simply the touch of a
Taking this technology and performance pedigree to the next level, Chris
Seymour has engineered the Adjustable Ratio Theater (ART) which can achieve
images widths up to 350-inches and at its largest, inclusive of masking, spans
an astounding 20-feet tall x 30-feet wide. This is 100-inches more image width
than TAM, which at 250-inches is still considered quite large. ART offers
unlimited intermediate masking panel positions including all the way down to
4:3 with 120-inches of side masking.
The unique design of ART allows the installer to build the screen on the wall,
as opposed to the traditional method of assembling on the floor, lifting and
hanging. ART’s components are not required to be shipped in wooden crates like
those of the larger TAM systems which may be shipped completely or partially
assembled. Additionally, certain size film screens whether received by the
installation company pre-assembled or not can be difficult to negotiate corners
or floors to reach the cinema room. ART solves these issues.
ART utilizes an
8.8-inch frame that is built in sections on the wall. It is finished by a
removable 8.9-inch velvet fascia that delivers a luxurious look while expertly
framing the image. ART’s motorized masking assemblies — which utilize
Seymour-Screen Excellence’s renowned sheer black A.T. masking panels and silent
motorized assemblies — are mated to the frame. For extra rigidity, pure carbon
fiber bars are utilized in the assemblies. ART is available with the company’s
Enlightor Neo and PRO A.T. film screen surfaces, both of which are seamless,
and utilize the company’s traditional grip channel approach.
“Today’s home theater is greatly benefiting from
advancements such as IMAX and immersive audio hardware and media, with sales of
high-impact and opulent theaters on the rise. Seymour-Screen Excellence’s
Adjustable Ratio Theater system makes it possible for the installer to more
easily and perhaps for the first time deliver a commercial cinema-like experience
in their customer’s home. ART is the most capable masking assembly in
the industry for such discerning viewers, freeing the viewer from undersized
images, no matter what the director intended,” says Chris Seymour.
For its unique attributes, ART has been nominated for a 2019 CEDIA Expo Best
New Product Award and will be demonstrated at Seymour-Screen Excellence’s CEDIA
Expo exhibit, Sound Room 10.
ART is available now. Options include 2-way
masking (side masking panels for constant height, or top/bottom panels for
constant width) or 4-way independent masking. Image widths range from
160-inches to 350 with custom sizes available. MSRP ranges from $26K to $142K
depending on size. Motor control cards/ boxes and IR, 12V, and RS-232 control
accessories and installation are extra. To locate an authorized dealer near you
contact Seymour-Screen Excellence at 515.268.3369.
For all Seymour-Screen Excellence press inquiries contact Paul Muto at firstname.lastname@example.org or 631.849.4301.
Founded in 2010 as a joint
venture by US-based Seymour AV (Chris Seymour) and UK-based Screen Excellence
(Patrice Congard), Seymour-Screen Excellence combines the leadership and
innovation of their acoustically transparent projection screen materials for
high-end custom installers in North America. The company’s
state-of-the-art screens provide flawless picture quality and acoustic
transparency, superior to traditional perforated screens or other less exacting
woven screen materials. Manufacturing takes place at the company’s factory /
headquarters in Ames, Iowa.
Originally founded upon the
latest in materials and design from Patrice Congard, recognized as the
originator of the modern acoustically transparent screen, in recent years the
venture has expanded its offerings with many innovative new solutions created
by Chris Seymour. These include award-winning ambient light-rejecting film
screen technologies, the channel’s first color temperature tunable white bias
LED back lighting kits and single- and 4-way motorized masking systems.
During 2017 CEDIA Expo, Seymour-Screen Excellence, in joint-demo with Audio
Excellence and Wolf Cinema, was recognized by AVS Forum as Best Home Theater
Demo. Follow Seymour-Screen Excellence on Twitter @SeymourScreenEx and
Facebook: https://www.facebook.com/SeymourScreenExcellence/ www.seymourscreenexcellence.com