Selling the Outcome: How Design, Construction, and Technology Align Around the Client Experience
Today’s clients aren’t buying products; they’re investing in a vision for how they want to live. Yet designers, builders, and technology professionals often sell from separate perspectives rather than focusing on the experience homeowners ultimately want to achieve. Join moderator Katye McGregor Bennett and panelists Sharon Sherman, Elizabeth Lord-Levitt, and integration professionals as they explore how outcome-first thinking leads to better collaboration, stronger client relationships, and more successful projects. Attendees will learn practical strategies for translating client aspirations into coordinated design, construction, and technology decisions that support wellness, comfort, livability, and intentional luxury



