Selling Service: Make it Easy to Say Yes to Ongoing Support!
Even the most well-designed service program fails if it isn’t sold effectively. This session focuses on how integrators can position service as a natural extension of the sales and installation process. Attendees will learn how to introduce service early in the sales cycle, handle common client objections, shift client mindset from “warranty” to “lifecycle support,” and equip their sales teams with the right language and tools to position service as a value proposition. We’ll provide real-world scripts, proposal integration strategies, and cultural shifts that drive adoption rates, build recurring revenue, and help manage client expectations around service.
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