Recognizing the rising demand for intelligent shading solutions, Hunter Douglas proudly celebrates five years of its Custom Integrator Program (CIP) at CEDIA Expo 2024. The program, which has experienced a 20-fold membership increase since its 2019 launch, simplifies smart shade adoption and supports integrators in navigating the category’s evolving design and installation requirements.
CIP members benefit from expansive resources to help expand their offerings in the custom window treatment category and maximize ROI for their business:
Comprehensive Integrator Support
CIP members gain access to a comprehensive suite of resources, including customer service, training, and essential sales support for effective business expansion. Exclusive promotions on sample books and showroom displays equip integrators with the tools to highlight product benefits and functionalities to clients. The Link, a digital sales app for Hunter Douglas dealers, is a central hub for on-demand training, exclusive promotions, and sales tools, optimizing operational efficiency for CIP members.
The Hunter Douglas Portfolio
Hunter Douglas offers the most expansive portfolio of customizable shades on the market, with over 20 unique styles and hundreds of fabrics to suit each project’s aesthetic and budget. The Alustra® product line is newly expanded and available in the U.S. and Canada. Through a curated product assortment, CIP program members can leverage a variety of multi-functional flagship shade styles, such as Duette® Honeycomb Shades, Silhouette® Window Shadings, and Vignette® Modern Roman Shades, to expand opportunities to optimize natural lighting control and increase their project profitability.
Simple, Reliable Automation with PowerView
Leveraging dealer feedback, Hunter Douglas redesigned the PowerView platform to reduce the learning curve associated with smart shade installation. CIP members enjoy a responsive, intuitive system that is easy to program and supports the portfolio’s intricacies. PowerView integrates seamlessly with major smart home automation systems, including Control4, Crestron, Crestron Home, Elan, RTI and URC.
Vetted Measuring and Installation Support
New for 2024, Hunter Douglas is offering CIP members their first Hunter Douglas Installation Services (HDIS) measurement at no charge. Long trusted for its cost-effective support, HDIS provides dealers access to a network of qualified professionals for end-to-end installation support. These professionals work as an extension of a dealer’s team through the measuring and installation process and provide a one-year guarantee on installations, mitigating risks and labor costs.
Quality and Legacy Assurance
Hunter Douglas is the leader in national advertising for the window treatment category, investing millions of dollars in media across multiple channels with impactful video, print and digital advertising. These efforts increase demand for the product and raise awareness of the brand’s commitment to quality, resulting in more customer inquiries to dealers. Once specified, a comprehensive Lifetime Guarantee backs the window treatments, so integrators and end users can trust that the products will always deliver the expected experience.
For more information on how Hunter Douglas CIP can maximize business opportunities for dealers in the smart shading category, connect with the team at booth #3543 at CEDIA Expo 2024 or visit www.hunterdouglas.com/custom-integrator-program.
About Hunter Douglas
Hunter Douglas Inc., headquartered in New York, NY, is the leading manufacturer and marketer of custom window treatments in North America and a major manufacturer of architectural products. For details, visit www.hunterdouglas.com or call 1-800-274-2985.
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