For D-Tools, exhibiting at CEDIA Expo is closely tied to its role within the custom integration industry. The company views the annual trade show not only as a marketing opportunity, but as a key venue for engaging with its core audience and advancing its product roadmap.
“As the preeminent trade show for the electronic systems industry, CEDIA Expo/CIX is an important event for D-Tools in many ways,” says Jason Knott, data solutions architect at D-Tools.
Face-to-Face Feedback Shapes Development
A primary driver for D-Tools’ presence at the show is the ability to meet directly with integrators using its software in the field. According to Knott, those interactions provide valuable insight into how the platform is being used and where it can evolve.
“Our mission is to help integrators run their businesses better, which is a similar mission of the trade show,” Knott says. “The show provides us with an opportunity to meet face-to-face with our valued software users to receive feedback on the D-Tools software and discuss their future needs.”
This type of engagement serves as a feedback loop that informs both incremental updates and broader product strategy across D-Tools Cloud and System Integrator (SI).
A Launchpad for New Features
CEDIA Expo also functions as a platform for unveiling new capabilities. At the 2025 show, D-Tools introduced several updates to its cloud platform, including interconnect diagrams, a native mobile app, and embedded AI tools designed to streamline workflows.
“It is also our opportunity to unveil and showcase the latest innovations for both D-Tools Cloud and D-Tools System Integrator (SI),” Knott says.
Those announcements are positioned to resonate more strongly in an in-person setting, where integrators can see demonstrations and evaluate how new tools might apply to their businesses.
Connecting with New Users
In addition to engaging existing customers, the show provides D-Tools with access to potential new users evaluating software solutions.
“Lastly, it is our opportunity to meet potential new users of the software,” Knott says.
That combination of customer retention and new business development makes the event a central part of the company’s outreach strategy.
Industry Alignment Sets the Show Apart
D-Tools also views CEDIA Expo as distinct from other industry events due to its direct connection to the custom installation channel.
“CEDIA Expo/CIX is unique for D-Tools because the company’s roots are in the custom installation world,” Knott says. “Our longstanding presence at the show solidifies our industry position as the leader in the business management software space.”
That alignment reinforces the company’s positioning while ensuring it remains visible among integrators and industry stakeholders.
A Strategic Touchpoint
Taken together, D-Tools’ reasons for exhibiting at CEDIA Expo reflect the broader role of the show within the custom integration industry. By combining product launches, direct feedback, and relationship building in one environment, the event continues to serve as a key touchpoint for companies looking to stay closely connected to their customers and the market at large.
CEDIA Expo/CIX will return to Denver from September 1–4, 2026 before the new rotation begins. To attend, register here.