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September 1-4, 2026 • Denver, CO

Wed Sep 023:00 PM – 3:45 PMSmart Stage | Exhibit Hall

Upsell Enablers: Lighting & Shading as the Front Door

Smart Stage Session

Lighting and shading are increasingly the entry point to projects that later expand into networking, audio, video and whole-home control. In this session, integrators and manufacturers discuss how lighting positions companies earlier in the design process, strengthens relationships with architects and interior designers, and creates recurring upgrade opportunities for years after the initial install.

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